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This debut episode of Voices of B2B Marketing, powered by Skalegrow, features an insightful conversation between host Vidhi (Content and Social Media Strategist at Skalegrow) and Pradyut Hande (Associate Director of Product Marketing at Growfin). Drawing from his experience working across global markets including Europe, Southeast Asia, the Middle East, India, and North America, Pradyut shares how product marketing has evolved from being a collateral-driven support function to becoming a strategic growth engine that directly influences revenue, customer adoption, and expansion.
The episode explores how modern B2B SaaS companies must move beyond feature-led messaging and focus on deep customer understanding, micro-level problem solving, and continuous experimentation. Pradyut also highlights how regional nuances shape go-to-market strategies, emphasizing the importance of localization, trust-building, and thought leadership in different markets while maintaining strong product marketing fundamentals.
Additionally, the conversation dives into the growing impact of AI, the expanding scope of product marketing KPIs, and the increasing need for cross-functional alignment. Pradyut shares valuable insights on the skills and mindset future product marketers need to thrive, including intellectual curiosity, adaptability, and the ability to translate complex technology into clear, compelling customer value.
About Pradyut Hande
Pradyut Hande
Associate Director, Product Marketing
Growfin
Pradyut Hande is a B2B SaaS Product Marketing Leader by day. Marathoner and Musician by evening. Author, Poet, and Podcaster by night. Fueled by energy drinks, wanderlust, and engaging conversations, Pradyut currently drives the global Product Marketing mandate at Growfin, one of the fastest-growing players in the Accounts Receivable (AR) Automation space.
Named one of the “100 Most Innovative Martech Leaders” by the World Marketing Congress, Pradyut’s takes have appeared in the likes of Yahoo!, HackerNoon, YourStory, Economic Times, and Martech Vibe. He’s spoken at industry events across the EU, MENA, and APAC regions on most things martech, digital commerce, and fintech with data-led, wit-second storytelling.
When he’s not cooking up his next big GTM play, you’ll probably find him chasing passport stamps, brewing content, or trading big ideas over bigger mugs of black coffee.
