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Voices of B2B Marketing brings you real, unfiltered conversations with marketers and leaders shaping the future of B2B. In this episode, host Vidhi sits down with Ashish, Head of Demand Generation at Keysight Technologies, whose career journey from operating thermal power plants to driving growth in deep-tech marketing challenges conventional career paths and offers powerful lessons in adaptability.
Ashish shares how an engineering mindset can transform enterprise marketing – bringing data discipline, problem-solving frameworks, and technical credibility to demand generation. The conversation dives into navigating complex and niche audiences, building high-impact account-based marketing strategies, accelerating long sales cycles, and aligning marketing closely with sales to drive pipeline velocity.
Beyond strategy, Ashish highlights the role of personal branding, continuous learning, and physical wellness in sustaining creativity and leadership effectiveness. This episode offers actionable insights, real-world frameworks, and honest reflections for marketers, founders, and operators working in high-growth or technical B2B environments.
If you want to understand the “how” behind modern B2B marketing and learn from professionals who have built systems that truly scale, this episode is for you.
About Ashish Dixit
Ashish Dixit
Director Marketing
Keysight Technologies
Ashish Dixit is a growth and product strategy leader with over 13 years of experience building and scaling enterprise platforms for global technology organizations. He currently leads go-to-market and product lifecycle strategy across the Asia-Pacific region at Keysight Technologies, where he focuses on driving growth in high-impact areas such as AI infrastructure, cloud technologies, and 5G. With a background in management consulting at EY and an education from IIM Calcutta, Ashish brings a rare combination of structured strategic thinking and deep product insight.
Known for operating at the intersection of product, consulting, and business growth, Ashish specializes in translating complex technical roadmaps into clear executive narratives and scalable outcomes. He has led cross-functional initiatives that bridge engineering, sales, and leadership teams, while using data-driven approaches and modern tech stacks to improve adoption and revenue impact. Whether entering new markets or scaling platforms globally, Ashish thrives in building momentum from zero to scale, with a strong focus on long-term value creation.
