In this edition of B2B Marketing Leader Diaries, host Vidhi sits down with marketing leader Kunal Agarwal, a seasoned professional with over 13 years of experience driving marketing strategy, digital transformation, and technology-led growth initiatives. With a strong foundation in business strategy and an MBA from ISB, Kunal shares practical, experience-driven insights on how modern B2B marketing can create measurable business impact beyond traditional campaign metrics. Currently, he heads marketing at a company called Cybernetik, an industrial automation and robotics company based in India.
Throughout the conversation, Kunal emphasizes a critical shift in marketing thinking – moving beyond vanity metrics to focus on revenue, profitability, and long-term business growth. He explains why marketers must take ownership of business outcomes and how aligning marketing performance directly with topline growth creates sustainable success.
The discussion also explores how emerging technologies, including agentic AI, are transforming marketing operations. Kunal shares how AI enables faster research, hyper-personalized campaigns, and scalable customer insights, while highlighting the importance of human validation and strategic oversight.
Check out the video to learn from this insightful conversation.
About Kunal Agarwal
Kunal Agarwal
Head Of Marketing
Cybernetik
Kunal is a senior B2B marketing leader with over 14 years of experience across industrial automation, engineering-led businesses, real estate, and technology platforms. He has a proven track record of building marketing functions from the ground up and scaling them to drive revenue growth, strengthen pipeline contribution, and improve margins across domestic and international markets. Kunal is known for combining commercial rigour with data-driven decision-making and modern go-to-market execution across digital, field, and partner channels. He brings strong expertise in leading teams, managing agencies, and partnering with leadership to deliver sustained business growth.
